VYPR Announces Quality Food Awards Partnership.
Last week at the International Food & Drink Event, VYPR announced our partnership with the Quality Food Awards and The Co-Op in the small producer category.
VYPR CCO Mark Fielding comments: “It’s clear to see the sheer proliferation of new brands and Global competition intensifying in the UK food market. VYPR’s technology unpicks the subconscious drivers of shopper behaviour and will help the finalists to better hone every part of their proposition (everything from name, description, messaging, health benefits and pricing to pack design, ingredients, provenance, brand, imagery and point of sale). We’re delighted to be helping small producers to more robustly understand what is driving product performance and iterate their way towards better products faster.”
We’ll be testing 50 entries in the first round of judging. We’ll then provide additional testing and advice on how to optimise and iterate elements of their proposition, ahead of their pitches to the judges. 5 winners will be selected to launch and they’ll each get ongoing support from VYPR to optimise their way to getting their products on shelf. Each entrant’s journey promises to be unique and insightful. As we develop these interesting case studies, we’ll keep you updated with how everything is progressing.
Contact us to find out more about VYPR or visit http://uk.qualityfoodawards.com to enter.
The Science of Competitive Advantage.
From initial concepts, product names, branding and packaging to ingredients, colourways, pricing and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is truly driving success and purchase behaviour in store. Every week, we test 1000s of variables that make up every product with consumers, providing fast, statistically robust and consumer-led intelligence to enhance, accelerate and predict existing/new product performance.
We’ve never had access to so much data. However, the unconscious decision making processes of shoppers remains untapped. Our technology is fuelled by sophisticated data and behavioural science that unlocks our understanding of these drivers for the first time.
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VYPR can save you £000s in product development and failed launch costs, as well as getting your product to market faster. That’s why the UK’s leading product developers, marketers, commercial managers, category managers and buyers choose to deploy VYPR every day. Every SKU can be optimised to the nth degree, ensuring that every product achieves its greatest potential.
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