Road-test Vypr’s technology & consumer panel.
85% of new products fail.
We’re on a mission to change that.
In our experience, people fail to test products effectively with consumers, either because it’s too expensive or they’ve been burned by relying on old-school market research that doesn’t translate into commercial performance at the ultimate moment of truth: in the live context of a frantic shopping mission.
We’d love you to road-test Vypr, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.
If you love Vypr, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. Vypr works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.
Science Uncovers How To Turn New Concepts Into Mainstream Successes.
/in Uncategorized /by vypr_zvjnqdHow Can You Ensure Your New Product Will Be The Next Big Thing? In our last report, we discovered how emerging trends such as Vegan don’t necessarily make products more popular when they hit the mainstream shelves of retailers. So, how can you predict when your product or NPD concepts will tip from being cool with the minority to adopted by the masses and commercially successful?
There’s Something You Need To Know Before Jumping On The Vegan Bandwagon.
/in Uncategorized /by vypr_zvjnqdSo, How Much Is Vegan Truly Converting Consumers? In our latest study, we sought to test how much emerging concepts hitting the mainstream are likely to translate into trial, purchase intent and commercial success. Vegan is a trend that has fast been adopted by restaurateurs, food manufacturers and retailers across the UK. It’s perceived to be a highly-lucrative area for new product development. However, aside from the noise being made in the FMCG sector and trade press, how ready are mainstream UK consumers to adopt it into their everyday lives and how differentiating and value-adding is Vegan to product ranges? Our latest research suggests that simply introducing or reformulating a product as Vegan doesn’t necessarily mean you’re going to be onto a commercial winner and VYPR is helping brands to identify the pitfalls to avoid.
Bain Report: 90+ FMCG Categories At Risk
/in Uncategorized /by vypr_zvjnqdIs your category at risk from a new breed of “insurgent” brands? According to Bain’s analysis of over 90 fast-moving consumer goods categories, a new breed of “insurgent” brands has outpaced category growth rates 10 fold in the last 5 years; capturing 25% of total growth in sales from 2012 – 2016. The data is from the USA, but the analysts are seeing similar trends globally in developed markets, including the UK.
VYPR Report: Robust In Store Insights Enhance Purchase Intent Understanding
/in Uncategorized /by vypr_zvjnqdIs your product research missing a trick? VYPR research suggests that better in store contextual insights could further enhance your category and purchase intent understanding. Propensity to purchase modelling and predicting commercial success from NPD and promotions can be an expensive and complex exercise. The latest results from VYPR research indicates that a critical component could be missed: that final moment when a consumer chooses to pick up your product and put it in the basket.