VYPR Headlines Successful IGD Shopper Innovation Event.

VYPR was proud to headline IGD’s Shopper Insight Innovation event this week, where Vanessa Henry (Shopper Insight Manager at IGD) shared some of VYPR’s leading insight into the needs of the connected shopper, a key conundrum for the Grocery sector.

Our very own Professor Paul Dolan also spoke at the event, sharing more about what behavioural science can teach us about shoppers and why they do what they do.

Feedback was extremely encouraging:

“The talks by Paul Dolan and Emma Cosh were fantastic.”

“The variety of speaker content and topics was excellent.”

“It was a great mix of shopper marketing, insight and innovation presentations .”

We were also pleased to be sharing the floor with Aimia and Mumsnet.

Road-test VYPR’s technology & consumer panel.

We’d love you to road-test VYPR, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.

Subscribe to our FREE newsletter below and we’ll curate and send you the latest actionable insights on what’s happening in the world of NPD, as well as the latest trends emerging from one of the UK’s leading consumer panels to fuel your innovation pipeline.

If you love VYPR, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. VYPR works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.

Contact us now to road-test VYPR.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00 and will get back to you as soon as possible.