Innovation is the lifeblood of every product developer or marketer. According to the latest GRIT (Greenbook Research Industry Trends) Report, it’s no surprise that “traditional” market research methodologies have had such a battering in recent years: our understanding of what truly drives consumer behaviour has shifted dramatically – rendering many techniques obsolete – and our ability to acquire data, process it and generate insights has transformed. Find out why some of the Top50 most innovative brands in the world choose VYPR.

In a recent podcast on the Future of Grocery, McKinsey points to price pressure for the malaise in FMCG innovation and the adoption of technology, automation and constant, iterative testing as its salvation. Launching NPD remains one of the biggest gambles in FMCG. No matter what investment you put in, the gap in understanding between what we think will happen when a new product launches versus what happens when a shopper faces on to the fixture is enormous. VYPR gives you live feedback from consumers on how NPD is performing and – more importantly – why your product may or may not be flying off the shelf.

Four months of intense competition came to a head at the Tech North Northern Stars Grand Final last week and we’re delighted to announce that VYPR was 1 of 10 winners, identified as the region’s brightest tech start up businesses in the North.

According to Nielsen, 3 in 4 new SKUs fail to generate £100K sales in their first year of trading. The UK’s top 4 retailers have delisted at least 7500 SKUs in the past year and the number of branded and private label launches is decreasing. According to the latest Newton report, discounters with just 1,350 SKUs are convincing customers that they have more innovative products than at a big four supermarket, which averages closer to 35,000 SKUs. Find out how VYPR can help you to future proof your listings.