We recently commissioned some research on market research. A staggering number of respondents (product developers, marketers and retailers) don’t test new products with consumers at all. Many have become disillusioned with traditional market research methodologies (focus groups in fusty box rooms, surveying shoppers in freezing cold fresh food aisles in supermarkets with a clipboard, that sort of thing) for three reasons.

VYPR was proud to headline IGD’s Shopper Insight Innovation event this week, where Vanessa Henry (Shopper Insight Manager at IGD) shared some of VYPR’s leading insight into the needs of the connected shopper, a key conundrum for the Grocery sector.

A recent consumer survey – conducted by VYPR and McCann Manchester, 30 days after Britain’s historic decision to leave the European Union – has found that despite predictions of economic uncertainty, currency fluctuations resulting in increased holiday costs and a depressed stock market, 94% of people who voted to leave would still vote the same way. A recent consumer survey – conducted by VYPR and McCann Manchester, 30 days after Britain’s historic decision to leave the European Union – has found that despite predictions of economic uncertainty, currency fluctuations resulting in increased holiday costs and a depressed stock market, 94% of people who voted to leave would still vote the same way.