Road-test Vypr’s technology & consumer panel.
85% of new products fail.
We’re on a mission to change that.
In our experience, people fail to test products effectively with consumers, either because it’s too expensive or they’ve been burned by relying on old-school market research that doesn’t translate into commercial performance at the ultimate moment of truth: in the live context of a frantic shopping mission.
We’d love you to road-test Vypr, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.
If you love Vypr, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. Vypr works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.
VYPR CEO Ben Davies Named In The Maserati 100
/in Uncategorized /by vypr_zvjnqdWe’re delighted to announce that VYPR Founder and CEO Ben Davies has been named in this year’s Maserati 100 list of leading entrepreneurs. Now in its fourth year, the awards recognise Britain’s entrepreneurs who have made valuable contributions to the economy. Voters can put forward names of businessmen and women to be included in the prestigious list. Winning candidates are described as people with a big idea that converted into a successful business.
VYPR Named In Top 50 Most Exciting Companies In The North West
/in Uncategorized /by vypr_zvjnqdWe’re delighted to announce that we have been selected as one of the 50 most exciting companies in the North West of England by Insider. Our feature will be presented in Insider Magazine, which will hit the shelves (both online and in stores) in the next few days.
VYPR Report: UK Consumers Not Quite Ready To Save The World
/in Uncategorized /by vypr_zvjnqdAccording to leading scientists, the world will run out of food by 2050, thanks to a population boom, which has producers across the planet looking at new ways to keep us all fed in the decades to come. According to recent reports (including the BBC’s Today programme this week), that means it may soon become legal in the UK to use insects as a food source for chickens that will ultimately end up on British plates. In the latest of our series on food waste innovation, we sought to find out just how accepting consumers are to the change and what this means – most importantly – for purchase intent.
VYPR Consumer Survey Results: Waste Innovation
/in Uncategorized /by vypr_zvjnqdFood waste is high on the political agenda. This week, VYPR commissioned a report on consumer attitudes and behaviours surrounding food innovation in waste, importantly seeking to understand how this might impact purchase intent. Over 70% of consumers claimed that they would buy products featuring ingredients that would normally go to waste. 90% of respondents feel that waste is a serious issue, while 93% of UK consumers claimed that they felt individually responsible for taking action to reduce waste. Importantly, 89% indicated that they want to make a difference to tackle the problem, which surely puts pressure on food manufacturers and retailers to proactively empower their customers to take action. However, when we delve deeper and it comes to trying new innovative waste concepts, it is clear that there is still a long way to go to convince consumers to behave differently and embrace change.