Road-test Vypr’s technology & consumer panel.
85% of new products fail.
We’re on a mission to change that.
In our experience, people fail to test products effectively with consumers, either because it’s too expensive or they’ve been burned by relying on old-school market research that doesn’t translate into commercial performance at the ultimate moment of truth: in the live context of a frantic shopping mission.
We’d love you to road-test Vypr, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.
If you love Vypr, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. Vypr works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.
VYPR Predictions: The Latest 6 New Food Trends
/in Uncategorized /by vypr_zvjnqdOur clients are always on the hunt for inspiration to fuel their NPD or add something new and innovative to existing product ranges. VYPR comes into its own when testing new ideas and concepts. So, in the last month, we’ve picked out 6 key trends that are edging their way into the UK mainstream – Indian Street Food, Portuguese Cuisine, West African Cuisine, Japanese “Dude” Food, Vegan Food and Flexitarian meat products – and put them to the test across the VYPR panel. Whereas you’d expect certain shoppers to warm to certain flavour profiles, what is more interesting is to see just how complex the breakdown of acceptable trial formats would be across different supermarkets and demographics. It certainly isn’t one format fits all.
Spotlight on Customer Data: New Technology Optimises Insights To Predict Product Performance
/in Uncategorized /by vypr_zvjnqdWe have never had so much data at our disposal when it comes to retail. Huge investments are made every year in securing access to EPOS data, surveys, qualitative and quantitative market research, tasting panels and trend analysis. So, why is it the case – according to the most recent studies from leading management consultancies – that the vast majority of new and existing (refreshed) products still fail to achieve their fullest potential? Plus, why is it that product developer and category budgets are under such pressure and scrutiny (when it comes to accessing these tools) if it’s all working so well?
Are Your Competitors Stealing The March On Innovation?
/in Uncategorized /by vypr_zvjnqdInnovation is the lifeblood of every product developer or marketer. According to the latest GRIT (Greenbook Research Industry Trends) Report, it’s no surprise that “traditional” market research methodologies have had such a battering in recent years: our understanding of what truly drives consumer behaviour has shifted dramatically – rendering many techniques obsolete – and our ability to acquire data, process it and generate insights has transformed. Find out why some of the Top50 most innovative brands in the world choose VYPR.
Is Your Innovation R&D Geared For Consumer Purchase Intent?
/in Uncategorized /by vypr_zvjnqdOne of the most troubling insights from recent psychological research is that we might not really understand why customers make low-consideration shopping decisions. First, we take a decision, then we invent the reasoning retrospectively. So, how can we truly unearth what consumers want if we can’t really trust what they tell us? This week, our lead Data Scientist Robin Gower explains how VYPR can unlock the difference between stated attitudes and actual purchase behaviour.