Road-test Vypr’s technology & consumer panel.
85% of new products fail.
We’re on a mission to change that.
In our experience, people fail to test products effectively with consumers, either because it’s too expensive or they’ve been burned by relying on old-school market research that doesn’t translate into commercial performance at the ultimate moment of truth: in the live context of a frantic shopping mission.
We’d love you to road-test Vypr, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.
If you love Vypr, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. Vypr works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.
How Will New NHS Guidelines Impact Your Product Sales?
/in Uncategorized /by vypr_zvjnqdNew NHS guidelines advise limiting children’s snacks to two-a-day, each under 100 calories, following Public Health England warnings that primary school children could be consuming 3x their recommended daily limit of sugar. VYPR commissioned a report on what this means for purchase intent among consumers and the results are in.
M&S Food: A Masterclass in Incremental Innovation.
/0 Comments/in Uncategorized /by vypr_zvjnqdEvery year, we are inspired by the festive launches from the world of retail and M&S Food has long held a pioneering status in the innovation stakes, showcased annually at Christmas in store. Here at VYPR, we’re massive advocates of the power of incrementalism, defined as the gradual enhancement of product performance through a blend of innovation and marginal improvements, delivered over time, component by component. Just take our montage on the humble Christmas turkey and it’s obvious to see that M&S have been delivering a masterclass on this in spades for generations!
Get Live NPD Feedback When It Launches: In Market Customer Tracking Just Got Better
/in Uncategorized /by vypr_zvjnqdIn a recent podcast on the Future of Grocery, McKinsey points to price pressure for the malaise in FMCG innovation and the adoption of technology, automation and constant, iterative testing as its salvation. Launching NPD remains one of the biggest gambles in FMCG. No matter what investment you put in, the gap in understanding between what we think will happen when a new product launches versus what happens when a shopper faces on to the fixture is enormous. VYPR gives you live feedback from consumers on how NPD is performing and – more importantly – why your product may or may not be flying off the shelf.
April Preston Interview: Steal Greater Competitive Advantage By Improving Your NPD
/in Uncategorized /by vypr_zvjnqdApril Preston (Executive Head of Food Innovation at Harrods) shares her perspective on how VYPR is helping businesses to speed up the NPD process, optimise success rates and increase sales from applying greater intelligence to FMCG NPD and innovation to steal competitive advantage.