Road-test Vypr’s technology & consumer panel.
85% of new products fail.
We’re on a mission to change that.
In our experience, people fail to test products effectively with consumers, either because it’s too expensive or they’ve been burned by relying on old-school market research that doesn’t translate into commercial performance at the ultimate moment of truth: in the live context of a frantic shopping mission.
We’d love you to road-test Vypr, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.
If you love Vypr, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. Vypr works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.
VYPR Wins Prestigious Northern Stars Accolade
/in Uncategorized /by vypr_zvjnqdFour months of intense competition came to a head at the Tech North Northern Stars Grand Final last week and we’re delighted to announce that VYPR was 1 of 10 winners, identified as the region’s brightest tech start up businesses in the North.
NPD & Technology Critical to Revenue Growth: BDO Food & Drink Survey Results.
/in Uncategorized /by vypr_zvjnqdAccording to this year’s BDO Food and Drink Survey, 92% of manufacturers stated that NPD will be the most important factor determining revenue growth, with 66% of respondents looking to technology and automation to improve efficiency. There are two key challenges that need to be considered in this context: 1) finding the right tech to streamline your NPD/EPD process and 2) taking the right steps to better assure certainty of NPD performance. Here’s how we can help.
FMCG Innovation: Avoid The SKU Squeeze.
/in Uncategorized /by vypr_zvjnqdAccording to Nielsen, 3 in 4 new SKUs fail to generate £100K sales in their first year of trading. The UK’s top 4 retailers have delisted at least 7500 SKUs in the past year and the number of branded and private label launches is decreasing. According to the latest Newton report, discounters with just 1,350 SKUs are convincing customers that they have more innovative products than at a big four supermarket, which averages closer to 35,000 SKUs. Find out how VYPR can help you to future proof your listings.
NPD/EPD Innovation: 5 Steps To Save Money, Prove ROI & Defend Your Budget.
/in Uncategorized /by vypr_zvjnqdThe pressure on FMCG retail, caused (in part) by Brexit is undeniable: margins are under pressure and risk aversion is creeping in; all inevitably leading to one thing: downwards pressure on budgets. The need to commercially prove ROI has just stepped up another gear, as marketing, research and innovation budgets are often a) the first and easiest to be cut or challenged because b) they are the hardest areas where ROI can be proven. Here are 5 steps you can take now to protect your position, save money and prove ROI.