Road-test Vypr’s technology & consumer panel.
85% of new products fail.
We’re on a mission to change that.
In our experience, people fail to test products effectively with consumers, either because it’s too expensive or they’ve been burned by relying on old-school market research that doesn’t translate into commercial performance at the ultimate moment of truth: in the live context of a frantic shopping mission.
We’d love you to road-test Vypr, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.
If you love Vypr, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. Vypr works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.
Claim R&D Tax Relief With VYPR Today.
/in Uncategorized /by vypr_zvjnqdResearch and Development (R&D) tax relief (R&D) is a tax break provided by the Government to incentivise UK companies to innovate and develop new products and processes, which can return up to a third of the cost!
Qualifying SMEs can save 46% of their R&D spend off their tax bill or, if they are loss making, can get up to 33% of their R&D spend as cashback. Large qualifying companies can claim cashback of 8.8% after tax.
VYPR Headlines Successful IGD Shopper Innovation Event.
/in Uncategorized /by vypr_zvjnqdVYPR was proud to headline IGD’s Shopper Insight Innovation event this week, where Vanessa Henry (Shopper Insight Manager at IGD) shared some of VYPR’s leading insight into the needs of the connected shopper, a key conundrum for the Grocery sector.
Why 75% Of FMCG Products Fail.
/in Uncategorized /by vypr_zvjnqdMcKinsey’s report on Driving Success Through True Product Excellence highlights that 75% of new products will fail in their first year, citing three key reasons:
VYPR Brexit Research: 30 Days.
/in Uncategorized /by vypr_zvjnqdA recent consumer survey – conducted by VYPR and McCann Manchester, 30 days after Britain’s historic decision to leave the European Union – has found that despite predictions of economic uncertainty, currency fluctuations resulting in increased holiday costs and a depressed stock market, 94% of people who voted to leave would still vote the same way. A recent consumer survey – conducted by VYPR and McCann Manchester, 30 days after Britain’s historic decision to leave the European Union – has found that despite predictions of economic uncertainty, currency fluctuations resulting in increased holiday costs and a depressed stock market, 94% of people who voted to leave would still vote the same way.